TLN "renew" Branding Campaign
Tasked with refreshing TLN's look and feel, and launching the new fall season, I created the "renew" branding campaign. It gave the station a more welcoming and inspirational feel, and was rolled out across all the station's marketing and promotions collateral.
IFCJ Branding Audit
As part of a cross-office task force, we conducted a comprehensive brand audit and refresh, and defined brand standards for the global organization. We built a formal brand review process to ensure compliance, for which I was responsible for approving the Look and Feel of all new content created across all channels.
