Huckabee 2:00
A spot featuring Mike Huckabee, for which I oversaw production in Israel in 2019. The spot saw strong results for multiple years.
Forgotten Jews Infomercial
After researching all historical DRTV creative results, in 2020 I led the development and production of the "Forgotten Jews" campaign, filmed in Ukraine.
This infomercial beat every projected KPI and is now IFCJ's control. The new donor premium offer I developed also beat projected KPIs and increased retention.
The "Forgotten Jews" campaign includes 5:00, 3:00 and 2:00 spots, including Holiday versions. All performed strongly, beating projected KPIs.
COVID-19 Response 2:00
In April, 2020, despite lockdowns and production logistics challenges, I oversaw development, production and completion of this crisis spot in under two weeks.
Red Alert Bomb Shelter :60
I led production of this emergency spot that aired during the 2021 rocket attacks on Israel. It aired within days of the initial attacks and saw strong results.
Holocaust Survivor Passover 2:00
One of the spots from the 2017 Ukraine "Holocaust Survivor" campaign production I led.